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Learn more about the NEW

Monday, January 21, 2019

Our team works hard every day to provide our cheer customers with a superior-level of service and care. Over the past several months, our entire team has been working to implement a new order management system that will provide expanded capabilities and give our customers an even better experience. Today, we are happy to announce the release of our new system and newly updated website.

We’ve given our site an awesome upgrade with a new look and functionality to enhance the user experience, making it easier to find information and order products while still being mobile friendly. We will be putting into place better notifications for order receipts and tracking information. We will be releasing new visual “look books” for all of our cheer uniform styles and we will be offering more products than ever before. But it doesn’t end there.

As we move forward in the coming weeks and months, our team will continue to add even more new features that we will be excited to share.

Our newly designed system will be completely replacing our old system. As you are getting to know our new website, we want to hear from you! Take some time to look around and let us know what you think. Since it's new to us too, your feedback is valuable in helping us create the best shopping experience possible.

Thank you so much for being a customer of Superior Cheer. We appreciate you being a part of our squad and being patient with us as we go through this monumental change.

Camp Teamwork & Safety Tips

Monday, June 25, 2018

Whether you are camping for one day or overnight, be sure to CAMP SMART with these teamwork and safety tips from Superior Cheer!


Stretch – Any work out or exercise should be accompanied by a stretch session before to warm-up your muscles. Stretching before camp can help prevent injuries, while stretching after the day’s events are over can lessen soreness the following day. 

Superior Cheer Quick Tip: Try a yoga sequence to mix up your stretching routine and challenge yourself!


Make Friends – While camp is a lot of work, it also is a lot of fun with your friends! Be sure to step out from just hanging with your besties and include new cheerleaders who may be freshman or recently moved to the area. No one wants to feel like the outsider, everyone will enjoy camp to the fullest if everyone feels included!

Superior Cheer Quick Tip: Each meal at camp, try to sit with someone you’ve never met before! Encourage your friends to do the same, and by the end of camp (hopefully) you will have met all of the new faces!


Ask Questions – Camp is a time to learn and practice, if you don’t fully understand the instruction, make sure to ask and listen closely! You want to do your best in practice, and that starts with knowing exactly what you are supposed to do.

Superior Cheer Quick Tip: While listening to instruction, act like there is going to be a quiz after (maybe there is!), visually think about what’s being said, so you can repeat it in your head and recall it more quickly when it’s time to practice!


Rehydrate – Camp days are usually long and strenuous. Take care of yourself by taking water breaks often. Sports drinks can be a good supplement as well but try to steer away from beverages containing excess sugar or caffeine. 

Superior Cheer Quick Tip:  Go green by bringing your own reusable water bottle to camp!


Teach – Remember that camp is supposed to be a fun time to learn! Perfecting any skill takes time and hard work, so if you see a fellow athlete struggling to remember the motions to a chant, offer to run through it together. Practice makes perfect!

Superior Cheer Quick Tip: Never laugh at someone struggling, instead offer advice and encouragement! You never know when roles will be reversed and you are struggling to learn and need a boost from someone on your team.

We hope you have a wonderful summer, and a great cheer camp!

Introducing adidas® Custom Cheer Uniforms

Monday, May 21, 2018

Superior Cheer has offered all your squad favorites from adidas® for years – shoes, duffels, and warm-ups, to name a few – and this year we are excited to announce we will be one of a select few dealers for the new adidas® custom cheer uniforms!  

Ladies' Top CH2619 paired with CH2630 Liner and CH2619 Skirt

Men's Cheer Uniform

Here are a few things you can look forward to with this exclusive line:

1. Striking, collegiate styles for maximum visual impact

2. Innovative fabric selection:

         a. Climalite® Stretch Poly is the perfect mix between old-school polyester (high-level
             durability) and new-school spandex (added stretch for flexibility) with a softness that keeps
             your athletes comfortable through any performance
         b. Dri-Line spotlights in liners as well as shell tops and skirts and features high-performance
             flexibility while minimizing the bulk of traditional polyester for a sleek silhouette

3. Lettering included in cost of top on all fronts, and some with included lettering on the back, too!
        Check the product page for specifics on customization

4. Coordinating male styles for all female uniforms with choice of pants or shorts –ideal for co-ed teams

Women's Cheer Uniform
Men's Cheer Uniform

Shop the women's uniform!                      Shop the men's uniform!

Women's Cheer Uniform Men's Cheer Uniform

Shop this women's uniform!                     Shop this men's uniform!

5. Dye-sublimated male and female styles with four customizable sublimation patterns

Women's Dye Sub Uniform

 Shop this women's uniform

Men's Dye Sub Uniform CH2625

Shop this men's uniform!

6. Quick turnaround time – only 4-6 weeks for production

7. No minimum order requirements!!!

Complete your new adidas® custom uniform look with the adidas® Cheer Sport shoes, Climalite Utility Jacket and Pant, and Defender III Duffel bag

All orders over $200 ship FREE via standard ground service (within the continental US)!

Adidas products for sale at Superior Cheer

With all these unbeatable features, what are you waiting for? 

Check out our selection and request a free sketch and quote at


The Cheerleader's Traveling Essentials

Friday, March 23, 2018

Traveling Essentials

Every team has a different point of view when it comes to the “essentials” of cheerleading.

Whether that is having a specific shoe, preferred style of uniform, or standard bow.
However, one item that is up for debate is…BAGS

Duffel bags, backpacks, totes, drawstrings, fanny packs, gear bags, etc (Oh, my!)

With so many different options, you begin to ask questions like, "which is the best function for my needs?" and "does this fit my style?"

Which bag should I choose?

We know it is a tough question, so here are a few examples of some of our favorites, and why we think they're GREAT:

adidas Small Issue Duffel

The adidas Small Issue Duffel $31.95

As a leader in the athletic apparel, anything that has "adidas" on it is guaranteed to be great quality (plus they have a lifetime manufacturer's guarantee, so that's awesome!). This adidas Small Issue Duffel has great pocket options for lots of storage, and if you need something even larger, there is the big-brother to this bag, the adidas Medium Issue Duffel that give you more room to pack.
This bag has the Hydroshell coated material that keeps your gear dry when the elements get sketchy. The shoulder strap is adjustable and removable, and there is even a side haul handle (which is pretty convenient, if you ask us!)

Holloway League Duffel Bag $25.95

Made from a heavyweight, water-resistant Oxford Nylon, this duffel bag can withstand a lot of traveling wear and tear.It features a large main compartment with a two-way zipper and bellowed front zippered pocket which is perfect to hold items you need frequently. The League Duffel comes in 11 different colors, and has a adjustable/detachable padded shoulder strap and padded handle. The bag stays open because of a removable hard base, remove the base to fold up the bag when it's not in use carrying all of your important gear!

Asics Team Backpack $27.95

One of our best selling backpacks, the Asics Team Backpack comes in 9 team colors and features a large main compartment (which features a laptop sleeve) and a front zipper pocket with organizer and key fob. Side mesh pocket fits a 32 oz. water bottle. Adjustable padded straps give this bag a great fit for any body. We are not joking about how much this bag can carry, it's hands down a great backpack option!

Team 365 Equipment Backpack $21.95

This unique backpack comes in 16 colors, you are sure to find the right color to match your team with these options! The large front mesh pocket is handy to store items you need to access frequently, and with the elastic at the top of the pocket, the items are secure from falling out accidentally.
An additional mesh side pocket is large enough to hold a bottle water, while the other side has a zippered pocket that is perfect to store your cheer shoes. The large base of this bag, helps to keep it upright when it is packed full (which is a huge deal!)

Ripstop Backpack $19.95

Made of a durable denier polyester, this is a great low-cost option for a budget minded cheerleader.
The main zippered compartment is plenty large to hold all of your gear and the smaller front pocket is perfect to keep the smaller items organized and easy to find. There are two mesh side pockets that are perfect to hold water bottles. A padded back and adjustable straps help to secure the perfect comfortable fit.

Top 5 Holiday Must-Haves

Tuesday, November 21, 2017

Top 5 Holiday Must-Haves

Whether you are the best grandma ever ordering Christmas gifts for your favorite cheerleader, or a coach ordering for your entire squad,
these five goodies are sure to bring joy this holiday season! 



Nfinity Princess Backpack DC105 


Riveted Megaphone CH9126  

Riveted Megaphone CH9126



Rainbow Chevron with Glitter Name Bow CH9700 


Boxercraft Cozy Crew CH7325

Boxercraft Cozy Crew CH7325 


Pennant Women’s Jogger CH7322

 Pennant Women’s Jogger CH7322



Happy Holidays and best wishes for the New Year,
from all of us at Superior Cheer!








Cheer for the Cure!

Wednesday, September 13, 2017
Think Pink!

Think Pink – October is Breast Cancer Awareness Month

In a sport dominated by females, October permeates cheerleading with pink poms, bows, and accessories in support of Breast Cancer Awareness. While these pops of color are fun changes from school uniform, the month itself sits heavy with the seriousness of the disease.

According to the American Cancer Society,
breast cancer is the second most common cancer in American women after skin cancers – one in eight women will develop breast cancer sometime in her life.

So remember the 3.1+ million survivors during October – and THANK YOU for showing them your support! 


Stats found at the following website: 

Product Feature: Made in America

Tuesday, July 11, 2017
Made in the USA

Independence Day and the month of July has put all of us at Superior Cheer in a patriotic state of mind. What better way to celebrate our country than feature some of our favorite products made right here in the USA!

Check out these star-spangled beauties!




Custom Cheerleading Uniforms
Dehen uniform #CH4001 | #CH4002 (left) and Motionwear
uniform #CH2100 | #CH2306 | #CH2253 (right)

Custom Cheerleading Uniforms

Whether you choose the Motionwear or Dehen brand, all our custom cheerleading uniforms are made right here for quality you can count on!

Did you know we never discontinue our custom patterns?
You will always be able to order additional uniforms to match orders from previous years.

Shop Custom Uniforms 












Custom and In Stock Poms
White/Silver In Stock Glitter Pom | Custom Lazer with
Narrow Iris and 2-Color Crystal with Narrow Met.

In Stock and Custom Poms

Ever had poms that fell apart after the first use? Do you have to pick up strands from the floor at half time? Not with Superior Cheer’s poms!

Our poms are constructed of American-made materials and then assembled – you guessed it – in America!

Shop Poms














Custom Megaphones
Custom Riveted Megaphone (with screen print)


Our custom Riveted Megaphones and the In Stock Original Classic Megaphones are durable, lightweight, and virtually indestructible! Opt for a blank megaphone to customize yourself, or contact a sales rep for custom screen printing. 

 Shop Megaphones













Custom Spirit & Battle Flags and Break-Away Banners
Custom Battle Flag

Spirit Flags and Break-Away Banners

Spirit and Battle Flags are a creative way to boost spirit in your performance. Or go big with a reusable Break-Away Banner customized with your school colors, mascot, and lettering!

In Stock & Custom Cheer Bow
Custom & In Stock Cheer Bows

 In Stock & Custom Bows 

For quick turnaround time, high quality materials, vibrant colors, and durability you can depend on, choose from Superior Cheer’s line of In Stock and Custom Bows!

Shop Cheer Bows 

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